The global eCommerce landscape has seen immense growth over the past few years. With the vast reach of eCommerce, making a successful entry into the online marketplace proves to be an equally attractive and challenging proposition for businesses, especially SME’s.
Regionally,
Qatar’s eCommerce industry has received timely guidance and support from the
government to encourage existing as well as upcoming companies leverage the
benefits of eCommerce
web design in Qatar.
Like any
other technology-based industry, staying updated on the dynamic eCommerce
trends for 2017 help enhance your online stores success as well as overall
consumer experience.
1) Marketing
Automation
Marketers
also find marketing automation tools getting smarter with leading edge software
to predict which visitors purchasing behaviour. Automated recommendations are
directly determined by what a particular customer bought or clicked when they
visited your store previously.
How it
works?
Cart
abandonment is a common scenario for eCommerce stores. It’s a situation where
website visitors browse the site for a product, add the product to the shopping
cart and leaves without completing the purchase transaction.
Automated
marketing enables you send emails to this customer with a reminder about the
forgotten or incomplete purchase, ask for feedback while trying to ascertain
why the purchase was not completed and even offer a suitable discount or
freebie.
2) Big
Data Usage
With growing
importance of big data analytics, eCommerce companies in Qatar have become one
of the fastest adopters of the trend in a bid to be data driven and make good
business decisions.
eCommerce
companies will continue to collect and analyse their big data to accrue accurate
analyses with an outlook to make correct decisions and enhance operational
efficiency, cost reductions, and reduced risk, with the help of some type of
business analysis software.
How it
works?
The more
data collected through various strategic touch points like loyalty programs,
consumers site browsing pattern and past purchase behaviour, the better
knowledge eCommerce companies gain about their consumers. This analysis further empowers eCommerce
companies to roll out customer segmentation and offer tailor-made products or
services based on their needs.
Big-data
analysis helps in personalizing communication, improving customer experience,
manage supply chain using data, utilizing predictive analytics and more.
3) Beacon Technology
Retailers
can use virtual beacon technology to advantage given the adoption of m-commerce
(mobile apps) and e-commerce often running parallel to retail stores. Beacon
technology enables mobile phones to map signals transmitted via beacons placed
in a physical environment. Contrary to traditional beacons, virtual beacon
technology is a cost-effective and advanced method of connecting with
customers.
Through
Bluetooth technology, beacons offer brands and businesses a powerful tool that
can deliver real-time, relevant messages to individual customers as they walk
around a store.
For
instance, when customers who have downloaded your mobile app, enter a store
equipped with the technology, it is possible for to send them a relevant message
notification for discounts. Few features of virtual beacon technology may
include easy logistics, speed & accuracy, power efficiency, iOS and android
compatibility and more.
As the year
progresses, Team Whyte will continue to map few more popular eCommerce trends
for 2017 including the rise in m-Commerce stores, multi-channel shopping,
social selling, better delivery options and evolution of a content-rich
experience for customers. For more details on key eCommerce website features
for higher consumer engagement, do read our two-part series blog-post here.
Avail some
of the best eCommerce solutions in Qatar, connect with Whyte Company
Qatar today for a FREE quote or simply drop in for a visit at our office in
Doha.
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