What is a Conversion? A conversion occurs when someone visits your website and then does the thing you want them to do in a measurable way. For example, a conversion occurs when someone fills out our "Request a Quote" form or calls us. They visit our website, learn about us, and then make contact. A sale is a conversion for a product-selling website. A comment on an informational blog may be considered a conversion. There are things you can do to increase conversions, and many website owners have missed this memo. Here are the important factors that help your website to get more conversions. Keep your contact information front and centre If you want people to contact you, then you need to make it easy. Make your phone number clickable for cell phones and place it at the top of the page. Avoid a cluttered design Clean, crisp design triumphs over flashy animations and sound. People visit your website for a reason, and it is usually not for the flashy graphics. Give th...
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