Proven to noticeably improve Click-through-Rates and Engagements, motion graphics have emerged as a popular Video Marketing tool across leading Social Media platforms and search engines.
With Qatar’s
booming digital marketing landscape, motion
graphics are a cost-effective tool to grab maximum eyeballs with
creative explainer videos which promote products or services, deliver facts,
numbers, categories and statistics in an educational but engaging way.
Motion
graphics add life to your complex data or content through an effective mix of
visual effects, 2-D and 3-D elements, animated typography, stop-motion
animation, dynamics, digital video, among other components. A motion graphic is
said to grasp the attention of online audience better than a text banner as it
conveys the products underlying message in a ‘digital-storytelling’ format.
Many popular social media websites and blogs recommend the use of motion graphics to communicate with the audience in a persuasive manner. Search Engine Journal creatively terms motion graphics as the art of Visual Storytelling and Data Visualization.
We have
enlisted below few key benefits of using motion graphics for video marketing Increase in Click through Rate (CTR) 62% of Google searches contain video (Search
metrics) Video gets three times more inbound links than plain text “ which
means its three time more shareable (Moz)
Cost effective content marketing tool in Qatar’s competitive
digital space, motion graphics can be a cost effective marketing tool due to
overall reduced cost of production as compared to traditional video.
Higher
engagement on various Social Media Networks Facebook, Twitter, Instagram and
LinkedIn are believed to be among the most popular social media networks in
Qatar.
An
enthralling motion graphic video can increase the engagement level on
these sites with a fair number of both Qatar nationals and expats being active
users. Longevity in the dynamic Qatar market, it is imperative to reach out to
business prospects with relevant and timely information. For promotions with
motion graphics, we can always go back and edit the video content to keep it
relevant and updated.
Experimental
Difficult shots can be created with the help of motion graphics. For example, a
representative shot of Earth from space or an ex-plainer video on solar system
for educational purpose.
High-resolution
Constant technological developments, along with improved internet bandwidth are
contributing to more sophisticated motion graphics. Thus, high-quality
and high-resolution graphics can be used for advertising with animation and
special effects Gone are the days when a white board, pasted pictures and
letters were used to sell ideas.
Today, in
the world of live-action motion, static means plain boring. This is why at Whyte;
we believe in selling ideas that live and breathe soul. As the Design Agency for ITL World – Travel
Management Company, we created this compelling Motion Graphic / Explainer Video
which promotes their services in a creative, story-telling format to their
clients across Qatar and GCC.
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