You might already know the power of Search engines, particularly their power to bridge potential customers with businesses and you might already be familiar with SEO, if not, and we’ll explain it to you. SEO is the process of taking certain steps in order to make a website rank higher on google and other search engines.
While it might be beneficial to have your website
optimized and have it ranked higher on search engine results pages, this will result
in it a lot of irrelevant traffic to your website which may never convert into
paying customers for companies who offer localized services.
So, it’s extremely essential for companies who offer
services to a certain geographic area, in our case, in Qatar. In some cases,
the companies offer services within Doha only.
For those companies who offer localized services having local SEO is paramount.
In this article, we will be discussing how to do SEO
for local businesses.
The first and foremost thing to consider for making
your website optimized for local people is that you have let the search engine
know that you operate in a certain local area. Start with the basics and make
sure your website has;
1. Your business’s name
2. Your business addresses
3. Your service area e.g. Doha
4. Your phone number
5. Your working hours
Another way to tell the search engines knows that you
operate in a certain local area is by adding relevant content that helps
identify your geographic location.
For example, you own a bike shop in a certain
geographic location, You can add content to your websites like a blog post
about bike parts, photos and videos about local bike races, biking trails in
your area, and how-to articles about how to choose a certain bike spare parts,
within that article you can add an offer for local customer to visit your
business.
As you keep on adding local content and information to
your website and search engines start to recognize its relevance to local
searchers, your chance of appearing in local results may also increase.
We must remember that the job of a search engine is to
provide the right results, at the right time, in the right place for the person
who is doing the searching. In a search process search engines may use the
closeness to that searcher to your business, the geographic area they type in
during that search. Similarly, how well your business is known is another
factor for appearing at the higher positions in SERPs (Search engine results
pages).
Just like the world outside the internet, some
businesses are more established than others, some websites may have been there
for a longer period of time and during that time they have built a lot of
references and content, and backlinks. These websites may be rewarded a higher
rank by the search engines.
Additionally, make sure that you are listed in search
engines’ local directories like google my business, yahoo local, and Bing
local. Once you are listed in the local directories, your business will be
there in the list presented in front of a searcher. You can also make your
business rank higher on that list by getting more positive reviews. Now you
might be thinking how should I get more reviews? You start by asking your
customer to review and rank you on google.
The last important thing to consider for Local SEO is
that most of the local searchers are using mobile phones and are on the go when
they are searching for a business like yours, so you need to make sure your
website is mobile-friendly.
In a conclusion, Your Local SEO can be achieved
through following and applying the above-mentioned steps. If you find it
difficult or don’t have the technical know-how of websites and SEO, you can
always reach a digital marketing agency in Qatar to do that for you. Whyte
Creations is one of the pioneers in digital
marketing and SEO in Qatar. You can take advantage of
their skill and expertise and have them do the localized SEO for you.
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